If a picture tells a thousand words, one expert has calculated that a sixty-second video is the equivalent of 1.8 million words. Video marketing is one of the advertising industry’s 2020 buzz phrases, and a third of all online activity now involves watching videos.
Marketing professionals have unleashed a bunch of breathless statistics to demonstrate how vital videos are in modern business circles. While some of these figures are probably over-exaggerated, we can still benefit from diving in.
Here are ten effective uses of video marketing any company can capitalize on:
- To attract new audiences. Assuming your website already has effective SEO – and plenty of inbound links,
it’s probably reaching everyone it can. Video marketing can open doors to new audiences, such as YouTube’s
30 million daily visitors. - To publish news or announcements. Live video is hugely popular on Facebook and Snapchat these days, so a live
broadcast can achieve real traction. Ensure the footage can be viewed later on, and advertise the event heavily
in advance on social media. - To capture people’s imaginations. Advertising is designed to compel people to want something, and video can
capture the imagination far more effectively than text and static images. A polished video clip will be
effective for years, delivering a good ROI. - To bolster SEO. YouTube is the world’s second largest search engine, and embedded video will make you far more
likely to rank first on its parent company Google. Videos offer scope for SEO friendly titles, long tail keywords
and extra backlinks. - To drive traffic to your website. Adding a video clip to an email can double or treble click through rates.
A call to arms at the end of a video can drive traffic to your website, and bear in mind that a third of
tablet owners watch an hour of video daily. - To keep traffic on your site. Having delivered traffic to your site, current search engine algorithms measure
engagement time. Keeping people on the site for longer bolsters ranking results, and embedded YouTube videos
will keep people watching. - To make a point quickly. In today’s attention-starved times, getting to the point quickly is pivotal. Keep your
video under a minute long, and convey a key message in the first ten seconds the period when three quarters of
ad recall will occur. - To teach people about your products or services. If you sell specialist products or offer an unusual service,
illustrate it with video clips. ‘How to’ guides or past project demonstrations will showcase expertise and build
confidence in your firm’s abilities. - To sell more. A landing page video can boost conversions by 80 per cent, and click through rates for video ads
are far higher than any other digital advertising platform. By making products or services seem compelling,
videos can drive conversions.
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