It’s true that anyone can make a video. In the modern age of media creation, thousands of products exist to help you become the mind behind your next big video. But just because anyone “can” make a video doesn’t mean that everyone knows how to do it. The video production process is complicated; there’s a lot to do. Don’t let yourself fall behind or become overwhelmed. The following steps in video production will give you a guide to follow as you embark on your big video adventure!
The Breakdown: Video Production Steps
A video isn’t going to materialize from your imagination. Here are the basics of how to turn your creative zest into real media.
Step 0: The Concept & Audience
If you’re thinking about making a video, this part is probably already in your head. Before you can even begin to plan out the intricacies of how to make a video, you will need an idea.
Think about the following in the earliest planning stages:
- Who is your audience? What do you know about them?
- What is the core message you want to share?
- What is the result that you are hoping for?
- Do you have a specific style or budget that are necessary for the brand?
- What is the deadline?
Brainstorm these points as thoroughly as possible. Get as much of the brand’s team involved as you can. While there is such a thing as too many cooks, gathering ideas will help you flesh out what you want (and don’t want) in the video.
Step 1: Final Strategies & Briefing
Once everyone has finished brainstorming, it’s time for you and your core video creation team to dig through those ideas. Choose the best of the best ideas. Use those ideas, notions, and plants to create a video briefing that covers who, what, where, by when, how, and why. This briefing will be key in guiding your process. At this point, you might decide to get a video production company involved. Having a brief reading for them will make the rest of the process smoother.
Step 2: Script Up & Storyboard
The script will guide any spoken narrative or explainer aspects of your video. It is important to know that 150 words can take up to 60 seconds of time in a video. Any script must be clear, concise, and intentional. Once you have a script, a storyboard should be developed. The storyboard represents all of the visual ideas that will accompany your words. To keep the audience interested, visual changes should happen every 10 words.
Step 3: Style Decisions
Important style decisions must be made:
- Does your brand have a key style?
- What suits your brand more: real video or computer-generated graphics?
- Does your brand have a color scheme that fits?
Think about the types of videos that remind you of your brand. Check out the color grading, shooting style, and other stylistic aspects of this video for inspiration on the style of your video.
Step 4: Shooting The Video
Shooting any actual video footage for your video will take a huge amount of coordination, so be ready to do a lot of preparation work to ensure this part of the project doesn’t hit too many unforeseen bumps.
Here are just a few of the things you will need to work through while planning:
- Filming schedule
- Actor casting and scheduling
- Budget
- Equipment rentals
- Hiring directors, sound production, and other labor
- Editing final cuts of the created videos
- Adding special effects and graphics to recorded footage
Step 5: Recording Audio
If your video requires voice-overs, additional sound effects, or any other audio production, you will want to work with a sound engineer and sound effects artist to put these together after you film. While it is possible to do this work earlier in the process, you will need to do final sound optimization after graphics and video footage has been shot and edited.
Step 6: Post-Production Optimization
There’s still a bit more that you can do to make sure that all the work that you’ve put into the video production process is worth it. Optimizing your video with the right titles, search terms, personalization, and more will ensure that your video, once released, reaches the audience as you intended. Final reviews, focus groups, and revisions are key to making sure that the final product matches what your brand’s team envisioned. By following these steps, you and your team can make the brand’s dreams a reality. Believe in that dream, and you can achieve it.
Recent Comments