Industry News

As global connectivity increases, our our technological focus is increasingly becoming more in tune with consumers' desires for individuality amidst mass markets. We don’t want to just be a face among the masses; we want to be known and understood. This is where...

Every marketing agent today knows that video is the way to capture your audience’s attention, but the words “corporate video” can feel like the opposite of inspiring. But they don’t have to invoke the sense of dull, boring dread that usually come to mind when thinking...

The stage is set. You’ve decided that it’s time for your company to move forward with modern media and create new corporate videos to showcase your brand, your products, and your message. Now, it’s time to figure out the budget and the pricing. The issue is, however,...

It’s true that anyone can make a video. In the modern age of media creation, thousands of products exist to help you become the mind behind your next big video. But just because anyone “can” make a video doesn’t mean that everyone knows how to do it. The video...

Looking at the recent stats about video, it’s pretty clear that it has solidified its place as a significant component of today’s marketing campaigns. A good case in point is YouTube’s growing popularity that has now positioned it as the second largest search engine....

Looking at the many digital marketing trends that are popular today, one can’t help but notice the dominance video enjoys over its peers. Statistics about its influence continue to crop up very often, each bearing witness to the fact that video has shaped current...

Study after study continues to confirm the huge impact video has on marketing. Its future is now, and moving forward, technology companies such as Cisco estimate that video is going to account for 80% of all internet traffic globally. For marketers who’ve not yet...

Did you know that the average video only retains 37% of viewers until the final second? In today’s fast-paced digital world, the influx of information is unceasing and, even more importantly, it’s relentlessly evolving to capture the consumer’s attention in any way...

These days, it’s practically a given that you’ll be using video in your digital marketing campaigns. But when it’s time to get started making videos, you’ll want to make sure you’re using the most effective and best video marketing software. As with most online...

When it comes to marketing your company or product, you might wonder what role a promo video could play in your efforts. Well, we’ve talked about the power of story on this blog before, and its potential is put to best use when you’re looking for an effective way to...

Year after year, video consumption goes up, and Cisco estimates that it will constitute 80% of the world’s internet traffic. Part of the reason for this is because video is more entertaining, engaging, and relatable to the modern day person. Its infiltration into...

Try to think about the times you found yourself signing up for a service, trying out a product, visiting a website, subscribing to a channel, sharing your contact info, or downloading an ebook. Many of us can admit that we mostly did it because a good call-to-action...

Can you guess the top-3 most visited sites in the world? The first one is Google, as you might expect. The second spot is [dramatic drum roll] YouTube! Well, yes, a video is the most addicting and entertaining type of content. I’m sure every person sometimes finds...

When someone calls you the wrong name, it feels annoying at best and isolating at worst, right? Being an identical twin, I’m so used to responding to both my name and my sister’s that it hardly fazes me anymore, but I still get a twinge of angst when I’m called her...

If you are hearing it for the first time or just getting to know it, guerilla marketing might not sound like a nice term, most likely because of its similarity to the term guerrilla warfare. But it isn't as ominous as it sounds. The term came to life in the 80s and it...